Unlike brow gel, soap contains glycerin, so it will hold onto brow hairs, thus giving it a shiny slicked-back look, and Dr. Dhaval G. Bhanusali says soap is a “great humectant and can keep eyebrow hair hydrated and healthy.” However, body soap can cause irritation, so opt instead for a soap meant for eyebrows, like West Barn Company’s tinted brow soap.