15 Fashion Brands That Donate Profits To Organizations Protecting Reproductive Rights

In early summer 2022, we all watched closely as the Supreme Court made its final decision in a ruling that had the potential to overturn Roe v. Wade (via NPR). And then it happened. For many, the outcome was stunning, leaving countless people with uteruses across the United States to feel scared, helpless, and voiceless (via the Center for Reproductive Rights).

In response to the public outcry, a vast number of popular stores and brands took to social media to express their support — mostly to share resources, contacts for women to call, and to announce their donations made to organizations that aid in reproductive rights. It was truly a historical moment for the United States. But many companies left us a reminder in doing so: even though many felt (and still feel) powerless, they were reassured that their voices can still be heard through their course of action. Going the extra mile to donate, reach out, or share resources are things anyone can partake in, and as we now sit in the shadows of the court ruling, all we can do is rely on the power we do have.

One way people can be proactive is through our shopping habits. We can choose to purchase from brands that have publicly donated or continue to donate to organizations supporting reproductive rights. The fashion world is no exception to industries that have spoken out; in fact, an innumerable list of fashion brands have made the decision to donate portions of profits to organizations like Planned Parenthood, for example, to help women who have nowhere to turn. A good bit of our favorites you have likely heard of, while others may lead you to find something new that you simply love.

When we think of something classically American, it's not hard for a good ole pair of Levi's to immediately push their way to the forefront of our brains. Both men and women have beloved this all-American jean for over a century and a half. Throughout the course of the last 169 years, Levi jeans have dominated the denim world; you can see them on everyone from the hottest celebs to your neighbor next door.

As an iconic symbol of the United States, we don't find it surprising that the company is actually quite proactive about helping the women of this country — and believe it or not, Levi Strauss & Co. supports women internationally as well. The American denim classic has long been vocal about their direct donations to Planned Parenthood. The brand describes, per its website, that these donations stem from its passion for women's rights — and the company provides a list of women-focused organizations that it supports, including Marie Stopes International, Groundswell Fund, and the International Planned Parenthood Federation.

When it comes to having a conversation about the best workout clothes ever, it's almost impossible to imagine Lululemon, known for its sweat-absorbing workout gear, not being included in the mix. The size-inclusive brand has something for everyone from yoga pants and hoodies to hats and sneakers. Founded in 1998, its popularity has allowed the brand to expand from simple yoga wear to a wide array of lifestyle clothes, accessories, and menswear.

Beyond fashion, Lululemon has never been a company to stay quiet when it comes to world events. The brand has backed organizations supporting reproductive rights on numerous occasions. In fact, one of particular note was in May 2022 when it joined 61 other brands in signing a statement made by non-profits in support of Roe v. Wade not being overturned (via Business of Fashion). After the court ruling, the company took to Twitter to announce its plans for continued support. "We've expanded our support for reproductive rights with a $500,000 contribution to @ReproRights and continue to support organizations such as @blkwomenshealth," the company tweeted.

Famously notorious for using fashion to break the barriers of silence, Prabal Gurung's advocacy designs can be seen on everyone from Bella Hadid to Kamala Harris. Just prior to the court landing on the brink of a decision, in regards to using fashion's platform for change, Gurung's close friend and co-designer Philip Lim told Harper's Bazaar, "It's really so important that we are the protagonists, we re-center that conversation that we're culture makers, leaders, thought starters, game changers, and when we come together — the whole diaspora comes together — we change democracy."

Further, Gurung himself adds, "I've always believed that politics and fashion should go hand in hand, because it's part of the culture. We can't be dressing up women and selling clothes to women and not speak of women's rights."

After the court ruling, the brand announced via Twitter that all profits of the reissue for its Girls Just Want to Have Fundamental Rights tee would be donated to Planned Parenthood.

As an American retailer with only a handful of stores in select cities (i.e., Los Angeles, San Francisco, and New York City) Everlane sells clothing primarily online. The brand was initially founded in 2010 as a menswear shop, focusing on ethically-sourced materials to sell its products at reasonable prices (via SFGate).

According to Everlane's website, its mission of selling not only ethically made but also sustainable clothing while leaving behind the smallest carbon footprint possible is the root of the passion behind the brand. The brand is highly open and transparent about the steps and processes each piece of clothing goes through; in fact, information about the supply chain, factory, employee treatment, and price breakdowns, once an item hits shelves, are all publicly disclosed.

In light of the Roe v. Wade overturn, Everlane took matters into its own hands to design something special for consumers. Upon releasing its 100% My Body t-shirt, it committed to sharing 100% of profits made from the shirt to the American Civil Liberties Union Foundation in observance of reproductive rights.

Another transparent and sustainable clothing brand, CHNGE — founded in 2018 — is passionate about, yes, you guessed it, change. Its website states in regards to its practices, "At CHNGE, our clothing is produced at a fair-trade factory. This means we guarantee ... no forced labor, safe working conditions, fair wages, and the right to form trade unions and collectively bargain. On top of that.... our factory provides social insurance and health service options, and workers are paid double their hourly rate for voluntary overtime."

In addition to its ethical practices, the brand boasts an impressive $614,975 donated to organizations they believe in, including Planned Parenthood. It even took the liberty of creating an entire collection to support reproductive rights (via CHNGE). Packed with tees, hoodies, and crop tops, the reproductive collection vows to donate 5% of each sale to the Center For Reproductive Rights. According to the brand's Instagram, $80,000 and counting has been raised in the name of reproductive rights.

"Clothes are a character in our lives, a huge one. And it feels like a privilege to get to be a part of people's lives in that way. That's why I want to keep doing it," designer Rachel Antonoff tells Fashionista.

All about ethics, inclusive sizing, and merging art and fashion, Antonoff draws fashion inspiration from the '50s, '60s, and '70s to create interesting styles and silhouettes. Beyond that, she uses her designs to send a not-so-subtle message via fashion. In 2020, Antonoff shared with Create & Cultivate, "I take great pride in the fact that as a company, we are not neutral. We have a strong political stance that has, at times, cost us business, but it's the only way I can do this and still sleep at night."

Aprés the Supreme Court ruling, it would not be in typical Antonoff fashion to stay quiet; she decided to dedicate an entire collection to reproductive rights. According to her website, Antonoff's brand will donate 100% of profits from the collection to Planned Parenthood (via Rachel Antonoff).

MOTHER Denim is most commonly known around California, which is where the brand began. Founded in 2010, this Los Angeles-based denim brand is committed to keeping its company both ethical and local, per MOTHER's website. Described by Forbes as inspired by "groovy 1970s California," MOTHER is not a newbie when it comes to charity and giving back. The brand takes advantage not only of upcycling but also of working closely with charity organizations to bring real change into the world (via MOTHER).

In its 2018 interview with Forbes, founder Lela Becker explained, "We read that Freja Beha Erichsen worked with charities, so we had a phone call with her. We had a short list of people we were inspired by, and she was at the top. There was no strategy. Our first collaboration was with her to benefit Doctors Without Borders. She was out of the fashion business for a while, and she was super-excited at working with us for the charity. That set the intention to raise awareness and money and give back. We realized we could do good things with our platform and audience."

To back up this quote and make its mark in the aftermath of this summer's court ruling, MOTHER announced in an Instagram post that it had donated $20,000 to the Center for Reproductive Rights while writing that it "unapologetically stand[s] for all reproductive rights."

Lizzo: we all know her for her otherworldly musical talents, vivacious personality, and bold-hearted bravery to be herself in a society focused on looking a certain way. She recorded the ultimate female empowerment tune, "Truth Hurts," in 2017, but it was in 2019 that the song began to sweep the nation on radios everywhere. The song earned her a Guinness World Record for "most weeks at number one on the U.S. singles chart for a rap single by a female artist."

After her smash hit single sent her into mega-stardom, Lizzo shared with ET Canada, "I don't want to be the token big girl for the fashion world. I want to open the door. I want this for everybody." It was this that inspired her to rev up her own company; brand new to the clothing world, Lizzo has just this year launched her shapewear brand for all bodies and sizes — Yitty (via Forbes). The new company announced via Instagram its feelings about Roe v. Wade. In fact, it declared, "Mind your business. Stay outta my body." Furthermore, to take action, Yitty decided to donate all proceeds made on the Fourth of July weekend to the National Network of Abortion Funds (via Instagram).

As a size-inclusive, sustainable underwear brand, Parade is not shy about speaking its minds on what they feel is right (via Parade). Its story is most certainly an inspiring one: CEO and founder Cami Tellez dropped out of Columbia University at just 24 years old to pursue her passion for the Parade business, per CNBC. What's more, her choice was a smart one; the company has sold millions of pairs of underwear and is valued to be around a whopping $140 million, per Bloomberg.

On her success, Tellez tells CNBC, "My father once told me, 'America is one of the only places in the world where you can fail and it's not career-defining.'" She continues, "That opened my aperture, allowed me to swing for the fences and dream bigger as I continued to build Parade." This success has certainly allowed the company to use its voice and profits to give hope to reproductive rights.

Tellez wrote a heartfelt note after the court ruling to followers on Instagram that stated, "We're horrified by this decision and we're with you on the basic rights to govern our own bodies. As we've done in the past, 1% of all our profits will go to reproductive rights."

If you're looking to support a company that donates with profits from every single purchase, look no further than Shrill Society. A company founded on the basis of feminine change, Shrill Society's passion for helping women and girls is arguably unparalleled. Describing wh exactly Shrill Society is, the brand states, "After the viral success of our Nasty Woman shirt, we saw corporations and mega-brands co-opting feminist ideals for a quick buck. Rather than churning out cheap shirts with an unreliable supply chain (i.e. sweatshop labor), we brought together feminist designers creating change in their communities through ethical production and charitable giving."

On top of this, the brand's reproductive rights donations have been a driving force for the company. "We use our platform to support those taking action to make this world truly safe for women and girls," Shrill Society's website explains. "That's why a portion of proceeds from products on the site go to Planned Parenthood and a growing list of other organizations fighting for human rights and the planet."

The brand goes on to say, "To date, Shrill Society has donated over $136,000 to organizations like Planned Parenthood, the ACLU, She Should Run, the Houston Food Bank, and more. And we're not stopping!"

Social Goods is an online shop that has one main mission: to do good. Upon visiting its site, you'll be welcomed with tranquil purple pastel shades — offset by a calming deep blues — an energy that emits nothing but serenity. One of the first things you'll notice after the peaceful color scheme on Social Goods' website is the statement, "[...] every purchase you make includes a donation to a nonprofit driving real change for the issue at hand. And to better support the work happening on the ground, we offer the ability to connect directly with that nonprofit. From additional education and financial contributions to taking action in your community, you can continue to support in a number of ways."

Sisters Lisa and Kate founded the brand in 2018 with the goal of providing fashionable clothing to represent awareness organizations. The 1973 Collection allows consumers to purchase a variety of 1973-inspired (in honor of the year Roe v. Wade was passed) clothing, which contributes $5 from each piece to The National Institute for Reproductive Health.

Zoë Chicco is a Los Angeles-based handmade jewelry brand that vows none of its pieces are mass-produced. The brand stands for ethical, sustainable jewelry that will last a lifetime (via Zoë Chicco). Zoë's designs can be seen on just about anyone from Charlize Theron to Penelope Cruz, and they're nothing short of timeless yet modern, different yet trendy, and simple yet buildable. On the company's values, Chicco explains, "I aim to ensure fair and safe practices exist in all aspects of my work. This means that our diamonds are conflict-free and compliant with the Kimberley Process, and all of our gemstones are ethically sourced from our reputable partners. We use recycled 14kt gold and we aim to be environmentally-focused within our studio on a daily basis," per Zoë Chicco's website.

Using her ethics, creativity, and attention to detail, Chicco found a way to get creative in support of reproductive rights this summer: the brand created a special necklace whose proceeds will be donated to the ACLU. The necklace is stunning, and there's no better feeling than knowing you're purchasing something of quality — both ethically made and visually beautiful — all while contributing a donation to a meaningful cause.

You may have caught a glimpse of a Mejuri piece — likely rocked by Kylie Jenner — on Instagram or taken a look at its page and noticed a massive 1.1 million followers. The trendy Canadian brand is more than just a pretty image on social media, though. Mejuri founder and CEO Noura Sakkijha explains on the luxury jewelry company's website that the brand's goal is uplifting others through community.

Adding to this, Sakkijha tells Refinery29, "We're really focusing on building a brand that women want to be a part of by making luxury a habit and treating yourself. We want to expand internationally and continue to build a movement of women empowerment."

This statement was reflected after the 2022 Roe v. Wade court ruling when Sakkijha wrote her outrage on Instagram. She says, "Since inception, Mejuri was built on empowering our community to invest in themselves, and we celebrate those who act on their own terms. This news is a direct threat to the right and access to healthcare, and it is our collective responsibility to protect one another." She then went on to announce the brand's donation to Keep Our Clinics.

Roxanne Assoulin's pieces bring on such a nostalgic feeling; they give the whole 1980s friendship bracelet thing an entirely new, sexy edge. In an interview with Forbes, Assoulin discussed her decades-long career working with major fashion names until she launched her own jewelry brand in 2016. Disclosing that her company was founded "on playful colors and kindness," Roxanne makes it clear that anything "to make you smile" is her goal.

On top of that, she loves the bond with her customers, something we think is quite impressive in today's not-so-sincere universe of social media marketing. "I do all my own Instagram and all my own responses," Assoulin shares with the Observer. "I read everything that comes in, to get a read on what people are liking and doing."

Following the overturning of Roe v. Wade, she designed her 1973 bracelet in support of reproductive rights. 100% of the proceeds from the bracelet are donated to Planned Parenthood.

When describing its brand via its website, Bliss and Mischief says, "Playful, forward-thinking, yet fueled by soulful nostalgia, Bliss and Mischief is dedicated to creating with an open mind, a thoughtful attention to detail, and a hands-on commitment to classic American craftsmanship." Upon taking a look at the impeccable skill and effort put into each piece, it's obvious that its mission statement is accurate.

Back in 2016, post-election, the Los Angeles-based clothing brand hosted a sale over the holidays of which 15% of all profits made were donated to organizations, including Planned Parenthood. On this, founder Hillary Justin told Vogue, "After the election this year, there was no way for me to do business as usual, and so finding a way to use the business to give back has helped me find a powerful way to move forward."

She continued, "We're allowing our clients to select from a small range of organizations that we choose because of either their immediate need, like the Standing Rock Sioux, or their ability to impact the government. It makes me so happy to see orders come in with the various causes supported, and is a deep reminder of how we can make real change depending on where we choose to spend our money."