The Complete Transformation Of Lara Trump

Lara Trump may not be the most famous (or infamous) member of the ever-growing Trump family, but her personal life and personal style have both seen a meteoric shift since joining the controversial clan. As the wife of Eric Trump and the daughter-in-law of Donald Trump, Lara has had to adjust to life in the spotlight, which naturally impacted the way she presents herself.

To be fair, Lara was already accustomed to a certain level of national attention: Before becoming a Trump, she was a producer on "Inside Edition" and a personal trainer. At a foundational level, she knew how to make herself presentable and camera-ready. But comparing her early fashion choices to today's sleek 'fits reveals a clear evolution — and, in our opinion, a clear improvement — to Lara Trump's signature style.

Long before she officially joined the sprawling Trump empire, Lara Trump — then, Lara Yunaska — tended to keep her fashion flirty but simple, opting for easy styles and reliable dresses that always looked good, if perhaps a touch boring. Even when Lara and Eric Trump first started seeing each other in 2008, it seems she wasn't out to make fashion waves. Instead, she chose tried-and-true standbys for date night, such as the pretty but unremarkable satin dress Lara wore to Thanksgiving at Mar-a-Lago that year. The strapless, high-waisted silhouette was a safe choice, but the most interesting thing about the look was ultimately Lara's very noughties hairstyle, which combined long blond locks with a contrasting underlayer of dark brown.

This somewhat bland trend continued for several years. For instance, when attending an afterparty for "The Apprentice" Season 3 finale in 2010, Lara donned a button-up shirt dress that was charming enough, but a tad understated for a red-carpet event. The fabric's silky sheen was a nice touch, but its pattern of zigzagging blue-and-white stripes was a little basic, leaving plenty of room for Lara's style to grow.

Lara Trump apparently didn't recognize Eric Trump when they first met, but a few years spent mingling in his family's social circle evidently pushed Lara to elevate her fashion game. While her everyday outfits continued to include staples like tank tops, Lara's going-out ensembles saw a significant step up.

In 2011, Lara joined her beau to support the opening of Ivanka Trump's Fine Jewelry Boutique — and she showed up in unusually posh style. In contrast to her pared-down formalwear of years past, Lara attended the store opening in a plush, fur-trimmed cape that oozed luxury. The black cape was contrasted with sparkling jewelry, including a pair of light-catching chandelier earrings. It was a departure from Lara's usual style, but very much in the Trump wheelhouse — the look could have come straight from the closet of Eric's famously opulent mother, Ivana Trump.

Lara pushed more fashion boundaries in celebration of the Eric Trump 8th Annual Golf Tournament in 2014, where she debuted a black sheath dress with a twist. Blue leather straps accentuated the bodice and neckline, creating a look that was familiar but intriguing, representing a step out of Lara's comfort zone and into more runway-ready looks.

Upon wedding Eric Trump in late 2014, Lara Trump officially joined her new family and entered a whole new era in her fashion transformation. This was also around the time that her father-in-law Donald Trump was firing up his presidential campaign for the 2016 election, drawing new attention to the Trump clan — including Eric and Lara. With politics suddenly in the mix, it's not too surprising that Lara's style took a turn for the classic and preppy, evoking Ivy League Americana.

Lara, who assisted the presidential effort as a campaign advisor, wore a lot of red, white, and blue along the campaign trail — including a rotation of red sheath dresses at the 2016 Republican National Convention. While the frocks' silhouettes were similar, she employed subtle variation in fabric and texture, choosing red floral lace one day and a perforated, mesh-like overlay the next.

This patriotic bent continued to play a role in Lara's wardrobe into 2017. For instance, Lara was fresh in a striped red, white, and blue wrap dress at the trophy ceremony for the U.S. Women's Open that July — a breezy look that not only fit the occasion but also accommodated her growing baby bump, as Lara was about seven months pregnant at the time.

Being part of the first family is sure to change anybody's public image, and it's certainly left a lasting impression on Lara Trump's aesthetic. In recent years, Lara has zeroed in on fitted tailoring and sharp silhouettes, whether she's wearing über-sleek separates or (yet another) killer sheath dress — which, to be fair, is one of the go-to ways to finally nail business-casual dressing.

For instance, Lara was spotted at New York Fashion Week 2018 in a sharp, monochrome ensemble. Attending the Chiara Boni La Petite Robe show, Lara chose a chic black jumpsuit with a swooping, asymmetrical neckline, adding an extra touch of elegance with a thick leather belt.

More recently, Lara wowed on social media when she shared a photo of her 'fit at Mar-a-Lago's New Year's Eve event. Lara kissed 2024 goodbye in an eye-catching Oscar Lopez gown, which layered a tantalizing white dress over a richly bedazzled bodysuit. The design offered generous glimpses of the underlayer's sparkle — and quite a bit of skin — with a plunging neckline and waist-high split.

So far, this neat, sharply executed style seems to be working for Lara, especially compared to the more pedestrian looks of her early days. Still, there have been a few missteps as she masters her wardrobe, such as Lara's strange rosette dress, which ranked among the Trump family's worst looks of 2024.

Of all the twists and turns in Lara Trump's style transformation, her recent foray into hawking fitness merch may be one of the most surprising. This interest in exercise isn't new — Lara is an avid runner, former personal trainer, and even completed a triathlon in 2018. And if you've ever wondered what the Trump women look like without makeup, Lara happily bares her face during her regular workouts. However, her social media feeds in 2025 have seen a notable uptick in exercise content since she launched the Lara Trump Activewear Collection in November 2024.

At the core of the collection are four different legging and bra-top sets: an everyday black duo, the rainbow-hued "Hero" set, an "America" set in a red, white, and blue gradient, and, of course, a "MAGA Red" set. "Bold, powerful, and built for performance. ... Designed for those who push limits every day!" Lara promoted the "America" set on Instagram. The line also includes LT-branded hats and cropped tees, though some, like the "No Days Off" cap, are already sold out.

The longevity of the Lara Trump Collection will rely on consumer demand. But while we expect that Lara's main style will continue its march into streamlined luxury, it'll be interesting to see how this exercise-focused side hustle goes — and how much unexpected impact it might have on the next phase in Lara Trump's sartorial transformation.