The Complete Transformation Of Bunnie Xo
Bunnie Xo is certainly one of those names that you need to hear only once to remember forever. The wife of country rapper Jelly Roll has been on the rise since the mid-2010s, and over the years, she has managed to successfully transition from a sex worker to a podcaster and social media star — she currently has over 6.3 million followers on TikTok alone. Her authenticity and self-awareness play a major part in the reason why fans adore her — she even goes as far as calling herself the "Trailerpark Barbara Walters" on her YouTube channel. Of course, as it is nowadays, her journey to stardom has mostly been documented online — and it certainly intrigued us enough to scroll down all the way to her Instagram beginnings in 2014.
While there's no denying that Bunnie has changed over the years, we were particularly interested in just how much the star's fashion style, beauty preferences, and personal life evolved. From meeting her musician husband to dressing for fancy red-carpet events to her current IVF journey, the star has gone through quite a transformation over the past decade. And if there's one thing we quickly came to conclude from her social media profiles and her "Dumb Blonde" podcast, it's that even though Bunnie Xo often puts her looks into the forefront, she is so much more than just platinum-blond hair and skin-tight outfits!
2012-2014: Bunnie Xo is the epitome of early 2010s trends
Prior to meeting musician Jelly Roll and finding her place in the spotlight, Bunnie Xo had a successful career in the sex work industry — something she has always been very transparent about. At the time, Bunnie's style was all about embracing everything that was trendy in 2014. From ultra-skinny jeans to crop tops to a full face of makeup, the at-the-time 34-year-old was having lots of fun with fashion. In fact, even while traveling, Bunnie wouldn't compromise her style by wearing sweatpants — leggings and a tank top were the norm, as her Instagram proves.
Even though she was already platinum blond, the star shared a post of herself as a redhead on Instagram that year, allowing followers to see some of the hair transformations she had already gone through. One thing was sure — while Bunnie's style wasn't everyone's cup of tea, she definitely already had that special something that would help her become a star.
2015: Bunnie Xo meets Jelly Roll, and the two fall in love
2015 marked a very important year in Bunnie Xo's life as it was then that she met her partner, musician Jelly Roll. On the "King and the Sting and the Wing Clips" podcast, Jelly revealed that he caught Bunnie's eye after she had broken up with her ex. "They split, and I'm not going to act like I shot my shot. She kind of shot hers," he said. "It's a white trash love story." Bunnie also revealed that she was immediately intrigued by the musician. "He was opening for the Moonshine Bandits and I was like, 'What is this? What is this man? This big Southern boy,'" she said on a July 2024 episode of her podcast "Dumb Blonde."
Based on her Instagram, 2015 was all about rocking that classic Tumblr-girl style, including the obligatory plaid button-up tied around the waist. In true mid-2010s fashion, Bunnie was also big on mesh and lace clothing, a trend that had its peak at the time. With her ultra-long hair and a full face of makeup — something the Kardashians helped popularize at the time — Bunnie Xo was the epitome of what fashion and beauty were dictating back then.
2016: Bunnie Xo marries Jelly Roll in Las Vegas while growing her social media following
In 2016, Bunnie Xo and Jelly Roll tied the knot in Las Vegas after the musician proposed to her on stage during a Yelawolf and Deftones concert. "Looking back at what felt like the absolute wildest decision I ever made it ended up literally being the best decision I've made my entire life," Jelly gushed in an Instagram post. "This woman has truly changed my life in every way possible."
That same year, Bunnie shared plenty of workout selfies on her Instagram, and the majority of her outfits revolved around skin-tight athleisure. Leggings, workout bras, and sneakers were a daily staple for the star, who was all about staying in shape. Of course, for nights out with Jelly Roll, Bunnie always ensured all eyes were on her by rocking edgy bodycon dresses — often with revealing cutouts and low necklines. And yes, a bold smokey eye was something she rarely left her house without.
2017: The two gain custody of Jelly Roll's daughter and Bunnie Xo remains trend savvy
In 2017, Bunnie Xo and Jelly Roll gained custody of his daughter Bailee Ann from a previous relationship. Jelly revealed that it was Bunnie who helped him get custody; this was something that made him appreciate her even more. "I'll never forget, Bunnie looked at me, and — man, it makes me emotional — she said, 'No matter what happens with us, I'm going to help you get this little girl.' And I was like, man, what character, you know what I mean," the musician revealed on the "Bussin' With The Boys" podcast in 2023.
While her personal life changed drastically as she was now a stepmother, her style didn't change much. Bunnie continued staying true to herself, long platinum-blond hair and all. Her fashion choices continued following major trends of the time, and on Instagram, she could frequently be seen rocking chokers — a '90s staple that was having a major comeback. While her locks remained very light, the star did seem to prefer having her hair curled, rarely rocking it pin-straight like she did just a few years prior.
2018: Bunnie Xo becomes a YouTuber and shares glimpses of her private life
2018 saw a rebrand for Bunnie Xo, as she decided to use her social media following to start a YouTube channel — one that now counts over 900,000 subscribers. At the time, the platform was all about giving her fans a glimpse into her life, from her relationship confessions to tattoo experiences to food prep videos.
Now, at the age of 38, Bunnie was in great shape, and she had no problem showcasing it. On her Instagram, we could often see the star in hot pants, and her favorite pair seemed to be low-waisted and ultra-short — a length short enough that it allowed the ends of her pockets to peek out. Bunnie mostly combined the denim shorts with a simple black top, which would further emphasize her toned abs and allow her arm tattoos to be in the spotlight.
2019: Bunnie Xo dabbles in podcasting and embraces skunk hair
As far as her career goes, 2019 was perhaps the most important year thus far for Bunnie Xo, as that was when she launched her podcast "Dumb Blonde," which quickly became a hit — and it has even reached 10 million listeners since. From Machine Gun Kelly to Gypsy Rose Blanchard, Jelly Roll's wife has interviewed numerous celebrities since the first podcast launched, always successfully getting them to open up and share something personal.
In 2019, Bunnie remained loyal to trends that were slowly fizzling out. In fact, skinny jeans (which were very much replaced by looser fits in the world of fashion) remained a staple in the star's closet, as her Instagram shows. And as she slowly switched to high-waisted bottoms, the fashion trends were once again against her — as the fashion industry was about to announce the resurgence of Y2K fashion and low-rise bottoms. However, she did hop on a new hair trend very early on: skunk hair. The star rocked dark highlights underneath the upper layer of her hair, giving her hair a striped look. This style became a major trend in the early 2020s, as the high contrast between a dark brown/black and a platinum blond was commonly seen on celebs like Dua Lipa.
2020: Bunnie Xo stars in a reality show as her marriage flourishes
In 2020, Bunnie Xo added to her projects by launching the reality show "Meet the DeFords" as part of her YouTube channel. The show allowed her and Jelly Roll's fans to have an even more intimate look into their lives. And one thing that became instantly noticeable is that the couple's marriage was thriving. "Somebody asked me what's the secret to our marriage the other day. I didn't even have to think about — it's simple — we are comfortable having uncomfortable conversations," Jelly wrote on Instagram in 2020. "We have [learned] to laugh at the small s***, and above everything we don't take anything too seriously."
Even though the world paused during the COVID-19 pandemic, Bunnie didn't let that stop her from sharing her life with her fans. On Instagram, the star posted lots of photos, often of herself in various sexy or lingerie-inspired pieces. Her style remained almost the same, with skin-revealing matching sets and cropped tops remaining a common silhouette she was reaching for. And while the world of beauty slowly gravitated toward a more natural, "no makeup" makeup look and shorter nails, Bunnie was still adamant about rocking dramatic smokey eyes and long acrylics. 2020 also marked a year when Bunnie had a bit more fun with her hair as she became a big fan of the half-up half-down hairstyle, which has since become her go-to.
2021: While some doubt their relationship, the two continue showcasing supporting each other
Even though Bunnie Xo and Jelly Roll's relationship seemed like it would be short-lived to some, the two have proven over and over again that their bond is only getting stronger with time. "She's air, and he's fire. Air makes fire burn more brightly," renowned astrologer and founder of Astrology Zone Susan Miller told Glam exclusively in a 2024 interview debunking rumors that the couple's marriage was fake. "She is not one of these girls who wants to marry someone famous and be on the arm of a famous person on the red carpet," the astrologer added. "She wants to be known for her own achievements, not just his."
Bunnie's style on Instagram remained fun and revealing as the star continued to embrace high-waisted jeans — something she seemingly avoided for a while. However, just because she was wearing bottoms that were high-waisted more often, that doesn't mean her midriff wasn't showing. In fact, Bunnie ensured her tops were short enough so that some skin would always peek through, and frankly, with abs like those, we certainly can't blame her!
2022: Bunnie Xo and Jelly Roll go to a red carpet together for the first time and she serves Barbiecore
While Bunnie Xo and Jelly Roll were already famous in 2022, their fame skyrocketed as they made their red-carpet debut at that year's Country Music Association (CMA) Awards in Nashville. For the occasion, Bunnie rocked a stunning hot-pink lace dress. "My wife is going to look like a human Barbie doll," Jelly revealed in a Taste of Country interview before the award show (via 94.5 FM Max Country). "She has got the most beautiful, see-through, pink floral dress I've ever seen. It's the sexiest thing — with the gloves. So, I'm gonna wear all black like Johnny Cash, baby." And while not everyone loves her style, we can't help but notice that Bunnie was one of the few who hopped onto the 2023 Barbiecore trend early by going for a head-to-toe lacy pink look with a matching bow in her hair.
A quick scroll through her social media reveals that in 2022, Bunnie had a lot more fun with fashion, often embracing bold, bright colors and glitter. The star easily switched between edgy and dark mesh pieces and funky denim looks — in fact, while we adore the pink Barbie moment she served at the CMA Awards, another one of our favorites from 2022 is undoubtedly the bedazzled denim jumpsuit she wore to her husband's concert at Bridgestone Arena in his hometown of Nashville, Tennessee.
2023: Bunnie Xo quits OnlyFans and renews her vows with Jelly Roll in Las Vegas
Bunnie Xo decided to make a big career change in 2023 by quitting OnlyFans. "I have always worked and made money on my own, when I married J I refused to give up my independence and rely solely on him," she revealed in a March 2024 Facebook post. "He knew how important it was to me to make my own money. But he did always say, 'One day baby you won't have to do this anymore.'" And in 2023, that day came.
To make 2023 even more important for her, she and Jelly decided to renew their vows in Las Vegas. The couple's open marriage has been a hot topic over the years, but astrologer Susan Miller told Glam exclusively in another 2024 interview that their marriage works best that way, as the musician is a Sagittarius and Bunnie Xo is an Aquarius. "It's funny they're married ... Sagittarius doesn't like to get married ... the Sagittarian in him needs to have some freedom, but crazy enough, so does Aquarius."
Fashion-wise, Bunnie enjoyed exploring her style for red carpets, now no longer a stranger to them. Her looks were always edgy and glamorous with a hint of gothic. "I say, get the wife whatever she wants and then figure out how I can accent it," Jelly told Entertainment Tonight at the 2023 CMA Awards. "I'm like an accessory piece ... I'm an extra earring."
2024-Present: Bunnie Xo is undergoing IVF as she explores all that fashion has to offer
In 2024, Bunnie Xo opened up about the plan to expand her family by transparently talking about her IVF journey. "We had planned on doing this privately, but decided our IVF journey needed to be shared because we've always been so open," the star admitted on the "Dumb Blonde" podcast. "And with all odds stacked against us, it's always been hard and we have only just begun." In the same episode, she also revealed that she almost didn't share her journey as it is very personal. "We were going to keep it from the Internet because of how the Internet is; they love to ruin beautiful things," Bunnie said. "I thought about it, and I was like, 'My husband is f***ing excited to have a kid with me. How cool is that? If he wants to f***ing scream it from the mountain tops, f***ing let him. It doesn't matter how I feel about what other people think."
While focusing on expanding her family, Bunnie isn't neglecting fashion. The star is becoming braver with her choices, opting for bold colors and fun patterns. Compared to her rather repetitive outfits from the mid-2010s, there's no denying that Bunnie has come a long way in expressing herself through fashion. Nowadays, she easily switches between channeling Y2K fashion with metallic dresses and expressing her personality through fashion maximalism by mixing patterns and textures. However, one thing that remained a constant throughout the years is that no matter what, you can count on the star to rock a sexy outfit. Bunnie Xo may not be everyone's style icon, but she has certainly managed to carve out a space for herself in the ever-so-competitive world of fashion and glamour.