Hailey Bieber Is Ushering In 'Peach Girl' Summer With Her Latest Makeup Aesthetic

When it comes to summer makeup, it's all about the easy, breezy, and natural look, and there are so many ways to twist this vibe to suit different aesthetics. For instance, last year's warm-weather months brought the red-tinted cheeks of the viral tomato girl look and the rosy, feminine appeal of Barbie blush. But for summer 2024, style icon Hailey Bieber is setting a whole new trend. In a YouTube makeup tutorial from May, Bieber clued us all in on her (and our) latest beauty obsession: the "peachy beachy" look.

This isn't the first time Bieber has used fruit to inspire her makeup. The influencer set a similar trend last year with her viral "strawberry girl" aesthetic, which paired flushed, blush-heavy cheeks and gleaming lips with a sweet, berry-red palette. But what should we expect with this pivot to peach?

As you might guess from its fuzzy muse, the "peach girl" aesthetic is all about warm pinks and a natural glow. In her video, Bieber calls it "the vibe I'm going for all summer long" — and seeing the sunny, gently bronzed results, we're unabashedly here for it. Not only is the look gorgeous and versatile, but it's also conveniently in line with current color trends — after all, Pantone did name "Peach Fuzz" its color of the year. Happily, Bieber's tutorial doesn't skimp on the details, so it's easy to follow her lead and achieve the "peach girl" look for ourselves.

From start to finish, Hailey Bieber's "peachy beachy summer makeup" uses 10 products. First, she creates a hydrated base with two light moisturizers from her own skincare line: the Rhode Glazing Milk and the Rhode Peptide Glazing Fluid. Follow suit with your lightweight summer moisturizer of choice. Next, Bieber applies gentle contouring with, again, two different products. Bieber tops her contour with a skin tint for "summer date night vibes" before tempering her skin's luminosity with a touch of translucent powder. It's worth noting that Bieber mostly used products from the beauty brand Hourglass, as it sponsored the video, but you can use your favorite products to achieve the same results.

Now comes that signature peach color we've all been waiting for. Bieber begins with a "sunburnt, bronzy terracotta" blush shade, curling it around her cheekbones from apple to temple. On top, she applies a "peachy" tone — that is, one that's a perfect mix of orange and pink — and brushes it at a gentle angle along her cheekbones and down the bridge of her nose. To "marry together the blush into the eyelids," Bieber adds a touch of the rose-colored eyeshadow with a satin finish. Finally, she returns to her two blush shades as a makeshift lip color and adds tiny hints of highlight to bring golden, summery light into the look. "Simple, glowy, beautiful," Bieber concludes, and we couldn't agree more. 

Ready to embrace "peachy" makeup this summer? Luckily for us, the "peachy beachy" approach is very versatile. Hailey Bieber's version is suited to medium and olive skin tones, but it can be easily adapted for deeper skin tones with richer orange hues. In fact, makeup artist Georgina Graham told Net-a-Porter, "The general rule of thumb is that the darker the skin tone, the stronger the peach." Graham also told the outlet, "Peach is my secret color weapon to give skin a beautiful, youthful appearance, without being too girly." 

You can also play with your color placement. We don't all have Bieber's bone structure, but the shape of your blush application can change your whole look. What's more, you may want to tweak the effect to suit your personal style. While Bieber's take delivers a snatched, natural glam effect, you may prefer something softer and cuter — say, a plump glow on the apples of your cheeks. To accomplish this, follow celebrity makeup artist Ariel Tejada's advice: "I prefer applying blush to the apples of the cheek because it looks more youthful, like a baby doll" (via Byrdie).

Finally, don't be constrained by the clean, minimalist take that Bieber favors. If you're a maximalist who loves bright colors, get playful with your "peachy" makeup. Build a peach-toned smokey eye, experiment with subtle peach eyeliner, or combine shades of orange and pink to create ombré peach lips. You can even add winged liner for more flair. However you like it, have fun with it, and say farewell to the summer makeup of yore — "peachy beachy" vibes are our new go-to look.