Kim Kardashian's Gothic Red-Streaked Locks Nail 2024's Fieriest Hair Trend

Move over, blond balayage — 2024 is all about red hair, and Kim Kardashian has officially hopped on the trend. The reality star shared her latest Vogue China cover on Instagram with her rocking bright red streaks mixed into her otherwise black locks. "Whaaattttttttt this is absolutely stunning," her sister Khloe Kardashian replied. While it's unclear if she's wearing extensions or a wig, this isn't the first time Kim went red. In 2020, she sported a bright cherry shade, which was quite a departure from her natural dark hair color.

While lighter shades of copper and rose gold are being requested at the hair salon, many others are shifting toward fantasy fiery reds and moody burgundies. And, it just so happens that goth is in at the moment and a pop of red on your head is the perfect touch of color to your all-black outfit. Whether you go for some chunky streaks like Kim or go all-red, a dark, broody color is one that you won't want to miss out on this year.

If you're not ready to commit to a full head of red hair, adding streaks is a great way to get your feet wet. Have your hairstylist frame your face with a crimson shade to see if it's the best red hair color for your skin undertone. Rather than balayage highlights, opt for bold blocks of color for a more grunge-like effect.

To keep with your gothic aesthetic, stay away from lighter reds. Instead, go for merlot or dark maroon streaks. The color won't be as noticeable against your dark hair but it will provide just enough contrast to add an air of mystery. To keep your red hair looking fresh between colorings, use a color-depositing shampoo and try to avoid washing your tresses too often.

For attention-seekers, fire-engine red is the color for you. Be a living Jessica Rabbit in this fantasy shade but with an edgy twist by opting for some lighter face-framing pieces in the front.  A color this bright is going to be more high maintenance, especially with most of your hair dyed, so be prepared for the upkeep. Beauty can be labor-intensive but it's worth it, especially if you want head-turning hair.

With so many shades of red out there, it can be hard to choose just one. If you're into fantasy, we suggest trying a pink-tinged red, which will go perfectly with your fairy grunge ethereal makeup. For a soft ombré effect, have your stylist start the color below your roots and gradually deepen the shade towards the ends.

Vivid red hair can be hard to pull off but this color looks great on those with olive undertones. There's nothing subtle about this shade so ditch the streaks and dye your whole head this fiery hue. Red is one of the hardest colors to upkeep, as it fades quickly. Color expert Patricia Slattery suggests skipping the shampoo every other wash and simply using conditioner, per Garnier. Try to avoid chlorine and heat-styling as well.