Subtle, Soft Eyebrows Are About To Be The Biggest Beauty Trend Of 2024

If you weren't a fan of 2023's strong and bold brows, then you'll likely rejoice over the news that a softer look is all the rage in 2024. Subtle, gentle eyebrows shaped and styled with care are in vogue, transforming the face and offering something more akin to an all-natural brow. This doesn't necessarily mean brows won't need tending and upkeep in 2024; you'll just be taking a different route to achieve the look, and you'll likely save some time compared to 2023's higher-maintenance brows. After all, these soft, subtle brows aren't as filled-in, dramatic, or statement-making, and the experts agree that brows are softening. "I see a shift towards subtler, beautifully groomed brows," Benjamin Puckey, celebrity makeup artist and global color director for Clé de Peau Beauté, told Byrdie. "Eyebrows will look soft and brushed into shape."

So, if you're considering toning down your bold brows and trying something new for 2024, we've got all the inspiration you might need. Book your next brow appointment or pick up a couple of brow tools for a gently brushed look that follows the natural shape of your eyebrows.

The soft, gently brushed brows of 2024 have an ethereal quality and can be worn thick or thin — wherever your brows happen to land. The trend doesn't mean laminated brows are out, but lighter tints and softer shapes are ruling the game. To stay perfectly trendy, your brows should be neatly brushed but not overly styled.

To achieve 2024's hottest brow look, make sure you style your brows to follow their natural shape. This may simply mean brushing them slightly upward and holding them in place with a touch of brow gel. Overfilling isn't necessary anymore — thank goodness. Instead, light, effortless, and natural are what this trend is all about.

If your brows happen to be thinner, you'll still want to use a brow brush and sweep them upward into a soft, full shape. This low-maintenance style is worth celebrating for those who don't necessarily want to go in for a professional brow appointment super often, although some help may still be required to keep your brows in tip-top shape. Letting your natural brow color shine also works beautifully with this trend, so the box of hair dye in your bathroom cabinet can rest for now.

On the other hand, if you prefer a brow tone that contrasts with your hair color, that'll work just as well — as long as the brows aren't too bold, that is. Keeping the brows soft with gentle shaping is what we're after. This trend looks great with soft makeup and generally evokes the clean girl aesthetic, making it perfect for emulating your favorite TikTok influencer.

A fun bonus to the subtle and soft eyebrow trend is that you can rock a bold lip in a more versatile manner. Bold brows and bright red lips can be overpowering in some circumstances, so a gentler brow gives you room to play around with bold makeup trends, like an eye-catching lip color.