Box Bags Are The Next 'It Girl' Handbag Trend For 2024

A great handbag is versatile, fashion-forward, and practical. Luckily, the bag set to be next year's 'it girl' meets all three qualifications. Nothing explains how we feel about the trend better than the latest Google commercial in partnership with Brandon Blackwood. The commercial posted to Instagram shows a woman looking for a small, day-to-night bag after bumping into others and knocking over a vase with her giant tote. She turns to the hottest upcoming trend to keep herself in style while remaining practical: a box bag.

Box bags are the handbag trend that will be on every fashion girl's radar in 2024. These bags are sleek, can hold what we need, and are easy to carry anywhere. A current favorite bag silhouette of Taylor Swift, Sofia Richie-Grainge, and Margot Robbie, it is a must-add to your wardrobe. Add a trendy yet practical touch to your outfits when you carry a box handbag.

If you've ever wished you could take your makeup case out on the town with you, now you can. Rectangular box bags are reminiscent of your favorite childhood Caboodle. In fact, some designers have even gone as far as including a mirror on the interior, making it perfect for everyday use. 

Another makeup case-inspired bag is the thin and soft vanity bag. These also open like a traditional zip-top makeup bag but are meant to be carried for day-to-night wear. Loro Piana's Extra Pocket Pouch L19 bag is a fan favorite that screams quiet luxury. Carry with a crossbody strap for daytime wear, and remove the strap for a sleek top-handle look on your night-out.

The micro-purse is the bag trend that won't quit, now continuing its reign in box form. Structured micro-trunk bags are a classic take on the box style. These petite box bags will sit firmly on a table without falling over and often feature a clasp closure, preventing the spillage of all your items. They are also cute enough to be worn on a night out and functional enough to be carried daily.

Some designers take the box bag literal, creating hyper-realistic purses that appear to be traditional boxes. Designer Nikolas Bentel is known for making fashion pieces that appear to be everyday items. His most famous pieces include a realistic shipping box bag and a bag appearing as a pasta box. These are fun and functional bags that are sure to make a statement.

Box bags with chain straps are another option for your glam look. A favorite of celebrities like Sofia Richie-Grainge, the bag is functional while remaining chic. Perhaps one of the most popular vanity case styles is Chanel's clutch with a chain bag, which can come with a mirror and will hold your purse essentials while elevating your outfit.

While a common handbag trend relies on quiet luxury, there is nothing wrong with wanting to show off a designer logo. If you are still hooked on the logomania look, your box bag should be easily identifiable with a logo. The logo can still be understated to fit the quiet luxury appeal, whether embossed or elevated.