28 Best Size-Inclusive Fashion Brands
It's official: the confusing, loosely defined fashion term "plus-size" is on its way out while size-inclusive fashion is in. According to Fashion Network, size-inclusivity is more than just larger clothing sizes and it offers zero forced similarities to pieces of fruit (e.g., apple-shaped, pear-shaped, etc.). Instead, size-inclusivity approaches human bodies as the wonderfully diverse works of art that they are. Size inclusivity takes sex, gender, ethnicity, shape, height, and differently-abled bodies into account to create trendy, fashionable clothing that works for everybody.
The term "plus-size" has confused clothing designers, brands, and consumers for years. If you've ever tried on the same size and cut of jeans from two different stores and found they fit completely differently, you've likely experienced this firsthand. Originally, plus-size meant clothing that came in sizes larger than a US 10 or UK 12. When the current average woman is a size 16 or 18, the plus-size sizing system alone leaves a lot of people behind (via Forbes). Plenty of brands have attempted to bridge this gap by offering plus-size clothing lines, although these extended sizing lines often differ drastically in look and quality from the traditional lines. They also tend to have limited selections, be fast-fashion, and can even be hard to locate in a brick-and-mortar store (via Motif).
Thankfully, more and more designers and indie brands are embracing this revolutionary approach to fashion and women's bodies. Here's what you need to know about the best size-inclusive fashion brands.
Alder Apparel
Canadian brand Alder Apparel has taken outdoor recreation fashion to new heights. Created by life-long friends Naomi Blackman and Mikayla Wujec, the brand's focus has always been to make an inclusive outdoor brand that embraces diversity, sustainability, and transparency (via Outside). They also wanted to move past the traditional marketing of outdoor fashion that made it seem as though only superfit people focusing on performance could enjoy the magic of nature. According to Alder Apparel, the pair wanted to put the fun back into outdoor recreation while simultaneously leading the charge for size-inclusive fashion.
Currently, Alder Apparel offers sizes XS-6X, with additional measurement guides available for biceps, shoulders, and arm length to help achieve the perfect fit. They offer a small range of expertly crafted items, including cargo pants, joggers with pockets, and their signature Get Dirty dress. Different sustainable fabrics are used depending on the item, such as Elastane, recycled nylon, or Tencel, which comes from renewable wood sources like eucalyptus. Alder Apparel is also committed to authentic, diverse marketing campaigns that showcase all the ways a person can be outdoorsy.
Universal Standard
We can't talk about the best size-inclusive fashion brands and not mention Universal Standard, a brand that wrote the book on size-inclusivity. As the name suggests, Universal Standard has made it its mission to create unprecedented access to fashion in sizes 00-40 (via Universal Standard). According to Forbes, Universal Standard proved early on that a profitable size-inclusive brand was not only possible but needed. By creating a size 18 as the actual middle-of-the-road size for their brand, they have accurately reflected the reality of women's bodies and garnered a loyal fan base that can't get enough of their clothes.
Universal Standard offers an incredible range of clothing, from sophisticated workwear and everyday denim to intimates and cozy cashmere sweaters. They also offer petite and maternity clothing, all of which are engineered for the fit models used rather than an arbitrary measurement. The brand's style is minimalistic with thoughtful details and a large selection of solid colors that help build a wardrobe. Universal Standard's revolutionary Fit Liberty program is another brand perk. Fit Liberty allows women to buy clothes in their current size. If their size changes within the year, Universal Standard will replace the item in a new size for free, reducing the stigma and anxiety of shopping for people with changing bodies.
Henning
Henning is the go-to brand for size-inclusive luxury staples. The brand was founded on the principle that larger bodies have the same value as straight-size bodies and deserve to wear beautiful, stylish clothes (via Henning). Before launching Henning, creator and CEO Lauren Chan worked with future customers through social media to get an understanding of their wants and needs (via The Globe and Mail). This unique collaboration allowed Chan to develop stunning, high-quality, and modern pieces available in sizes 1X-4X, with pants ranging from sizes 12-26.
Henning's clothes are heavily-inspired by men's wear, with slick blazers, wide-leg pants, and tailored coats that can transition from day to night. The expertly-crafted capsule pieces are made in New York and feature useful elements like reinforced thighs and comfort waistbands. Henning clothing has a higher price tag in-line with luxury items. However, all things are made to order and sold exclusively online to avoid a retail markup.
Free Label
Free Label is an independent, family-owned business. They create sustainable clothing that is both beautiful and comfortable to wear, with a focus on ethical production. The size-inclusive brand is based in Canada, and each new line is produced locally in small batches. According to Free Label, every fabric sample and pattern is carefully chosen before being crafted in a clean, safe environment where people are paid fairly. Per Good On You, Free Label's clothing is made from soft fabrics like bamboo, lyocell, and organic cotton milled in Toronto which helps reduce their carbon footprint.
Clothes at Free Label come in sizes XS-5X. The brand's style is relatively minimalist, with a focus on fit, neutrals, and season-appropriate colors. In addition to cozy tops and pants, the brand offers a line of reversible bralettes to accommodate a racerback or scoop neck look. Each bra has medium compression for a comfortable but supportive fit and is made from anti-bacterial, breathable, butter-soft material. Their collections also include gorgeous accessories like scrunchies and chunky scarves.
Copper Union Apparel
Portland, Oregon's Copper Union brands itself as "beautiful clothing for radical fat bodies." Created by talented fiber artist, jewelry designer, and costumer Claire Doody, Copper Union offers lines of fiercely stylish separates (via Copper Union). The modern brand is a small business that believes in shifting industry standards to include a wider range of sizes. Currently, the brand offers clothing in sizes 12-38. However, people who fall outside of this range can work one-on-one with Copper Union to receive clothes that fit properly.
Copper Union has a little bit of everything to spice up your wardrobe. They offer crop tops, overalls, sweaters, fashionable pants, and flirty dresses, all of which come in a visual blast of color and fun prints. According to InSyze, Copper Union is the place to go for individual pieces or to completely renovate your style. Excellent fit and beautiful fabric are the cornerstones of Copper Union's philosophy, which results in long-lasting garments that make you look and feel beautiful.
Christy Dawn
Christy Dawn is a Los Angeles-based size-inclusive fashion brand that caters to sizes XS-3X. They also offer petite sizes in XS-XL. According to the Los Angeles Times, Christy Dawn is an environmentally-conscious brand that sources deadstock, or fabric remnants sent to be tossed out by other fashion brands. This small amount of fabric creates exclusive, limited-edition runs of dresses while limiting dyes, outsourcing, and gallons of water needed to manufacture their clothing.
Christy Dawn's clothing has a cottagecore vibe, featuring rustic-chic and prairie designs, smocked bodices, and puffed sleeves. Dainty florals and vintage-inspired fabrics pair with feminine ruffles, and delicate necklines for a sweet, simple vibe (via Christy Dawn). They also offer fishermen's sweaters, overalls, jumpsuits, and cozy loungewear made in classic silhouettes, and make gorgeous footwear from supple deadstock leather. Classic pull-on ankle boots, classic oxfords with brogue details, and lace-up boots with subtle heels in brown and blacks are available for daily, year-round wear.
Diarra Blu
Diarra Blu is the brainchild of Diarra Bousso, an entrepreneur, mathematician, and multidisciplinary artist from Senegal (via Diarra Blu). This size-inclusive brand uses a unique combination of artistry and mathematical algorithms to create its innovative garments, all of which are convertible and adjustable. Diarra Blu's fabrics combine bold prints, geometric shapes, and colorful accents for a unique but sustainable approach to modern fashion. According to CNN, Bousso's textiles are put through a democratic process via social media to allow Diarra Blu's followers to vote for their favorites. The winning designs are then crafted into clothing lines in monthly drops with the expertise of local craftspeople in Dakar, Senegal.
The clothing at Diarra Blue is elegant and comfortable. The collection of palazzo pants, luxurious kimonos, jumpsuits, and stunning maxi dresses often feature Bousso's illustrations. Her artistic work celebrates Black women, muses, love, travel, and fantasy. Diarra Blu's clothing is available in sizes XS-3X with the ability to customize each piece to accommodate short and tall heights.
Birdsong
Birdsong is the place to shop for size-inclusive, joyful wardrobe staples that are made with social and ethical manufacturing practices. Birdsong's clothing is made-to-order and designed to last. According to Birdsong, they release new, limited-edition products every few weeks for a more sustainable approach to manufacturing. Each garment can be personalized by the consumer with colors, specific measurements, and details for a unique, handmade piece. Birdsong offers sizes 6-30. If you're not sure of your size, you can use their online "calculate my size" tool and input height, weight, and age.
Birdsong also offers a permanent collection that includes tops, bottoms, dresses, jackets, and an array of accessories and jewelry. Jumpsuits made from organic denim with front pleats and tie details, structured tops, recycled yarn pullover sweaters, and wide-legged trousers all help create a stylish, modern wardrobe for women of all sizes. Birdsong's everyday staples come in gorgeous colors and artistic prints, per Social Supermarket.
Wray NYC
New York-based inclusive brand Wray NYC was created in 2015 by Wray Serna. The brand's chic clothing lines are influenced by the fine arts, with an emphasis on modern painting and sculpture (via Wray NYC). Fall florals in shades of rust and mustard, plaids, checkers, and woodgrain prints can all be found in its clothing lines.
High utility inclusive sizing, from XXS-6XL, is available at Wray NYC. No two garments or lines are the same. From flirty mini dresses with plunging necklines, ribbed tops perfect for layering, and vintage-inspired pieces with feminine detailing and bold prints, there is something special for everyone.
The brand recently branched out into footwear with a gorgeous knee-high boot. The fair trade boot, which comes in black, white, and kelly green, has a walkable platform heel and elastic goring along the calves for a comfortable stretch. According to Fashionista, Wray NYC's emphasis on garments that can be mixed-and-matched, as well as accommodate the movements and shapes of a wide range of sizes, allow customers to have the same experience and stylish clothing all year long.
Loud Bodies
Loud Bodies was founded on a simple idea: real style has no size (via Loud Bodies). Patricia Luiza Blaj founded Loud Bodies to make ethically produced, sustainable, and size-inclusive clothing that makes people feel stylish and comfortable. To combat the traditional boring, baggy, lifeless clothing traditionally available to plus-size people in brick-and-mortar stores, Blaj introduced her love of bright, bold prints to an audience hungry for clothes that spoke to their personalities and style.
The clothes at Loud Bodies are ethereal, feminine, and dreamy, according to Most Curious. Recent collections have encouraged women to become the main character of their fairytales in ruffled dresses bedecked with elegant bows, high necklines, and balloon sleeves. More traditional garments are available for people who want to build a capsule wardrobe as well. Sizes range from XXS-10XL. However, people with petite, tall, or atypical bodies can contact the team at Loud Bodies for custom orders free of charge.
SuperFit Hero
Considered to be some of the best plus-size activewear on the planet, SuperFit Hero creates swimwear and activewear specifically for sizes L-7XL (via SuperFit Hero). The minds behind SuperFit Hero believe that living a good life starts with celebrating your body as it exists at this moment, with clothing that supports and empowers you to feel amazing. Their clothing is tested and modeled on plus-size athletes with high-quality, complete-coverage garments. Each piece has the perfect amount of compression and is made from moisture-wicking materials.
According to Buy Side from Wall Street Journal, SuperFit Hero's Super hold Pocket Leggings are the best plus-size leggings with pockets. The medium compression allows for support without restriction, while also having a soothing effect on the legs. These leggings, as well as many others available at SuperFit Hero, feature pockets and a high waist with a band that won't roll down. Other activewear items at SuperFit Hero include zip-front sports bras, bike shorts, bodysuits, and tank tops with built-in bras. Their SuperSwim collection features a range of mix-and-match separates that can be customized based on the intended activity.
Mara Hoffman
The colorful collections designed by Mara Hoffman celebrate the intricate lives and bodies of women. Furthermore, Mara Hoffman is also a champion of social and racial justice and encourages its customers to embrace sustainable, mindful consumption habits (via Mara Hoffman). In return, the brand has dedicated itself to creating clothes that reduce the impact on the planet and bring attention to important issues like climate justice and fair treatment of workers that manufacture their clothes.
Extended sizing is available at Mara Hoffman, with pants available in sizes 00-20 and tops and dresses available in sizes XXS-3X. The brand originally made a name for itself with tribal-inspired prints which are still present alongside color-blocking separates and fun, bold patterns (via Net-a-Porter). Much of the brand's collections are a mix of sophisticated and ready-to-wear items with an emphasis on sculptural pieces and bold silhouettes. According to The Curvy Fashionista, Mara Hoffman's extended sizing collections are not only extremely comfortable but timelessly stylish.
Allihalla
Allihalla is a one-woman micro-business created by Portland, Oregon native Alli Ditson. According to Allihalla, Diston dreamed of creating clothing that uplifted and empowered her customers while simultaneously broadening the idea of size-inclusive fashion. She started with an Etsy store and a Tumblr page, taking custom online orders from clients (via Eugene Weekly). Since then, her practices and following have grown, allowing Ditson to create one-of-a-kind pieces for a wide range of body shapes and sizes. Allihalla utilizes diverse models in its marketing and supports industry brands that include plus-size representation in its shows.
Clothing at Allihalla comes in sizes S-6X, although there are no real limitations on sizing. The brand offers a "made to measure" option which allows people of any size or shape to send their measurements to Ditson for a custom-made piece. Customers can purchase bike shorts, loungewear, leggings, lingerie, and swimwear from Allihalla, many of which are unisex designs. The fabrics are generally made from sustainable or recycled materials, with a mixture of stretch, softness, and comfort the brand has become famous for. Allihalla's style is fun and funky with elements of sultry grunge that support the unique styles of every individual.
Threads 4 Thought
Threads 4 Thought creates size-inclusive clothing for the whole family. Their pieces are designed for eco-conscious, active individuals that want to make a positive impact on the earth (via Threads 4 Thought). The brand focuses on staple items over trends so that each piece can be worn for a long time. They are heavily inspired by nature, with colors chosen by season and functional but soft fabrics that make outdoor adventuring comfortable. Their clothing is available in sizes XXS-3XL.
According to Forbes, Threads 4 Thought has successfully merged high-quality style with sustainable practices. Their collections of joggers, activewear, pullovers, and T-shirts are comfortable, colorful, and sustainable, meeting the needs and wants of their customers.
Ethical and carbon-neutral practices are as important to Threads 4 Thought as creating size-inclusive fashion that makes their customers feel good. Their leading work in re-shaping industry standards has led to several positive changes, from recycled water to the elimination of single-use packaging.
Big Bud Press
Big Bud Press is a Los Angeles-based brand that specializes in unique, unisex, size-inclusive clothing. According to Big Bud Press, owners Lacey Micallef and Philip Seastrom believe in crafting high-quality garments that make people feel confident. Not only because their clothes look and feel good to wear, but because each piece is made in an ethical, sustainable way. Each piece is made and designed in LA with non-toxic dyes, recycled fabrics, and ethical labor.
Big Bud Press focuses on the details, imparting their love of color, flowers, and architecture into joyful, slightly psychedelic items, both in their home and in their clothing (via Clever by Architectural Digest). Their work and their store are designed to be a source of brightness in an increasingly darkening world. Big Bud Press is known for its vintage, extremely stylish jumpsuits, all of which feature a back of waist elastic to help accommodate a wider range of sizes. They also sell wrap tops, tunic tops, plain V-necks, overalls, work pants, and pencil pants, all of which can be worn to work or for a fun night out. Ditzy floral prints, vintage patterns, and psychedelic prints are available in most cuts and styles in addition to a mixture of solid, brightly colored staple items.
CHNGE
Many size-inclusive brands are focused on sustainable manufacturing practices, but CHNGE takes it one step further with a dedication to activism and the people making a difference in the world. The streetwear brand's belief system balances philanthropy with conscious clothes shopping, focusing its efforts on transparency and limiting its environmental impact (via Forbes). CHNGE casts talent, from models to photographers, with morals that align with the brand's ethos more than a specific look or skill. People who promote inclusivity and aim to raise awareness about important societal issues are major players in the brand's promotional efforts.
CHNGE's clothing collections embrace illustrative elements, graphics, and color blocking for a bold, comfortable, and casual style. The brand's collections vary depending on the message and charity they're supporting. Many of the clothes make poignant political statements. Mental health, abortion rights, gun legislature, climate justice, and racial equality are all topics addressed on their clothes, present on everything from sweatshirts to graphic T-shirts. CHNGE offers clothing in sizes XXS-4XL.
Christian Omeshun
Plus-size contemporary fashion brand Christian Omeshun offers stylish clothing for sizes 12-32 (via Christian Omeshun). Their clothing, designed by A'shontay Hubbard, is made-to-order for discerning, full-figured women in need of beautiful, well-made clothes. Christian Omeshun caters to ambitious and charismatic women with a bold sense of style. Pieces range from classic and timeless to daring sophistication, but all are made with a minimalist look that can be styled in several ways.
According to Voyage ATL, Hubbard wanted to create a collection of size-inclusive clothing that could be worn season after season. The garments are designed to be worn casually or dressed up for more formal occasions. They also work with the bodies of curvy women rather than against them, accentuating the unique size and shape of every body type. Christian Omeshun incorporates luxurious stretchy fabrics into their designs and combines them with delicate details like ties, ruffles, and puff sleeves. The brand creates a mixture of tops, bottoms, dresses, swimwear, and accessories in sizes L-5X.
Ganni
According to Ganni, their brand is less of a fashion statement and more of a state of mind. The ready-to-wear Danish clothing line is ultra-contemporary, with a younger, cult-like following. Ganni's garments are a mixture of high-fashion and lower-end luxury items available in U.S. sizes 0-22. The brand has successfully collaborated with big brands like Levi's but mainly focuses on modern and masculine silhouettes with feminine detailing. Seersucker dresses, textured sweaters, long wool trench coats, and simple elasticated pants can be mixed and matched for an utterly fabulous collection unlike anyone else's.
Female empowerment is a major component of the Ganni brand. According to the brand's East Coast Area Manager Shalon Cook, more than 67% of the company's leadership is made up of women (via YouTube). In addition, the brand has made it its mission to further gender equality by having at least 50% of its executive-level decision-makers be women.
The Standard Stitch
Women sizes XS-5X can enjoy simple but stylish clothes at The Standard Stitch. As a brand, they recognized the wasteful, harmful practices perpetuated by the fashion industry as a whole. In response, they set out to make over the fashion industry by rethinking how clothes are made, who they are made by, and their overall impact on the planet (via The Standard Stitch). The majority of their materials are recycled while limiting the water, chemicals, and wastewater used in production, per Good on You. They also ensure a living wage for all suppliers and have a vegan-friendly range of products.
Part of their mission is also to create clothing that looks and feels good on everybody. The Standard Stitch offers a combination of essentials and loungewear at affordable prices. Crop tees, crew neck tees, and muscle tanks in black, white, navy, and olive green create building blocks for a solid wardrobe. They also offer sweatpants, joggers, and shorts in brighter colors like mustard and baby pink. The overall look is minimalistic, casual, and comfortable for maximum wearability.
Selkie
If you love dreamy, romantic, fanciful clothing that makes you feel like the main character in a bold reimagining of Jane Eyre, you'll love Selkie. Selkie is an imaginative ready-to-wear collection created by Kimberley Gordon, formerly of Wildfox. The folklore-inspired collection features timeless, feminine pieces that help women find themselves as individuals and experience unbridled joy (via Selkie). The brand offers inclusive sizing from XXS-6X, with additional bust-friendly features to help customize fit. For Gordon, the brand is less about embracing a wide range of sizes and more about helping women embrace their unique stories in fabulous-looking outfits.
Selkie has a mix of dresses, jumpsuits, tops, pants, skirts, and outerwear. According to The Daily Front Row, Selkie's customers are seeking escapism in the form of beautiful visual imagery and social media. The brand's doll-like dresses and ethereal fashion checks those boxes. Selkie takes inspiration from '80s prints and interior design, '90s shabby chic, and vintage flair. Despite their dressy or fashion-forward appearance, each item is designed to be worn any way the wearer chooses.
Tuesday of California
Award-winning artist Tuesday Bassen launched the fashion brand Tuesday of California as an extension of her illustrations. Her artwork, which has a vintage comic book style, focuses on dominant, powerful, confident women (via Tuesday Bassen). Tuesday of California was founded upon those same principles. The clothing's vintage-inspired style suits women who appreciate funky patterns, 70's color palettes, and comfortable-fitting clothes.
The clothing line caters to sizes XXS-7X. Body diversity is important to Bassen, so much of the clothing also features areas for an adjustable fit to accommodate every size and shape (via Tuesday of California). Fit and flare dresses with dagger-sharp collars, t-shirts with piped collars, sheer raglan mock necks, cropped sweaters, and sleeveless poplin blouses can all be found on the website, with a variety of customizable elements such as colored embroidery available. Women in search of a little wardrobe drama can try Tuesday of California's collared capes made of deadstock wool or pair a boldly patterned midi-dress with the Grandpa Cardigan.
Jamie + The Jones
The goal of Jamie + The Jones is to provide fresh size-inclusive clothing made from unique textiles, colors, and collaborations (via Jamie + The Jones). The Nashville-based fashion brand focuses on creating beautiful garments made primarily from raw silk and natural, hand-worked textiles dyed with plant-based dyes.
Clothing is available in sizes XS-4X, with specific measurements provided on the website for each garment. Comfort is also important to Jamie + The Jones. Many of their garments feature light, breathable pieces that can be comfortably layered and worn all year round. Romantic dresses, loose silk crepe blouses, and handwoven sweaters that come in a variety of rich colors are available to shop. They also make stunning A-line shorts and wrap skirts in addition to oversized cardigans and outerwear.
Jamie + The Jones focuses on minimalistic cuts and colors, with the occasional naturally-dyed print or colorful knit. According to Style This Life, the garments at Jamie + The Jones are worthwhile investments. While expensive on their own, the quality, texture, and overall appearance elevate the items to must-wear items in any woman's closet.
ABLE
ABLE creates thoughtfully designed clothing and lifestyle items made by women around the globe. According to ABLE, their goal is to empower women through beautifully made, well-fitting fashion. In the brand's eyes, women are not only worthy of love and dignity, but they are also worthy of high-quality clothes that make them feel beautiful. ABLE originally focused on leather goods, accessories, and jewelry, but expanded into apparel. Plus-size apparel came shortly after. Their extended sizing offers women sizes XXS-3X, fulfilling their goal of making women feel seen and empowered by their clothing. They plan to expand their sizing further to accommodate more bodies (via The Small Things). Clothing items are also marked as bust, height, petite, curve, tummy, or bump friendly to help customers make thoughtful fit choices when making a purchase.
ABLE offers a complete line of clothing for all occasions. Tops, bottoms, outerwear, dresses, and sweaters can all be found on their website. Whether you're wearing a basic black V-neck t-shirt, a ruffled mini-dress, a plaid jacket, or corduroy cigarette pants, each item comes with a lifetime guarantee. The sustainably made clothes are designed to last from season to season, but should something happen, they will replace the item no questions asked.
Flare Street
Bell bottoms and flared pants are having another moment, but nothing compares to the flares made by Flare Street. The Melbourne-based brand creates handmade, vintage-inspired flares that are flattering and comfortable on a wide range of body types (via Flare Street). They made it their mission to cater to flare-lovers around the globe, with an emphasis on sustainable practices, supporting independent fabric suppliers, and showcasing their love of the 1960s and '70s. They also contribute a percentage of their profits to Djirra, an indigenous-controlled organization. Per Djirra, their work supports Aboriginal women and people experiencing family violence.
Flare Street offers velvet flares, wide-leg flares, catsuits, and classic flares in bold, vibrant prints. Their standard sizes run from XXS-XL. Their Curve sizing caters to U.S. sizes 12-14, and their Extra Curve accommodates U.S. sizes 14-16. The pants are made with fabrics that have a four-way stretch for extra comfort and usability.
Pansy
Size-inclusive, ethically-made underwear is difficult to come by in the fashion world. However, Pansy's organic, domestically-milled cotton undergarments are changing that. Since 2013, the California brand has focused its efforts on minimal, sturdy, and beautiful underwear that is locally made and comfortable to wear (via Pansy). Over time, the brand has expanded its clothing line to include loungewear, robes, and activewear. Many of the brand's items are also fully compostable.
According to Fashion Beauty Monitor, Pansy's neutral, earthy-toned bras and panties embody the traditional Cali-girl aesthetic. The underwear comes in a variety of cuts, including high-rise, low-rise, thongs, and boy-short styles. Sizes range from XS-3XL. In addition to a traditional bra, Pansy offers a high-impact sports bra, cross-back bras, and a fuller cup bra in sizes XS-4XL. Many of the non-sports bras can be worn for exercise and simultaneously accommodate women who tend to be hard on their undergarments. Each item is built to last and beautifully crafted from organic cotton and recycled plastic bottles.
Madewell
Originally a sister label for J.Crew, Madewell has made a name for itself as a cool, size-inclusive brand for men and women. The brand embodies the classic American style with a focus on stylish pieces and well-fitting denim (via The New York Times). The line includes a wide range of pieces, from longline blazers to cottagecore-chic dresses, and wide-leg pants. A wide range of colors is available, however, the brand focuses on neutrals, solids, and minimalist styles. Madewell also makes loungewear, activewear, and pajamas in addition to a full line of accessories.
Currently, Madewell offers extended sizing of its main clothing lines. They offer sizes 14W-28W and 1X-4X. To ensure the sizes were truly inclusive, the brand adjusted its size scale to fit with the industry's standards (via Madewell). Many of the brand's pieces can be mixed and matched or playfully layered to allow customers to experiment with texture and shape.
See Rose Go
See Rose Go believes that functionality and beauty should go hand in hand. As a result, their community-centric clothing lines are designed with intentionality and purpose. Each unique garment enhances the comfort of its wearer while also remaining sustainable and modern. See Rose Go offers tops, skirts, sweaters, leggings, dresses, and outerwear. The brand's items are also incredibly versatile. According to The Strategist, their signature tunic button-down shirt doubles as a minidress and is perfect for larger bust sizes. The sizing ranges from 0-4 which equates to U.S. size 10-28.
See Rose Go is also an award-winning textile design company. Their innovative, patent-pending CoolROSE Tech is an antipilling fabric designed for cooling comfort (via See Rose Go). This fabric is the brand's solution to plus-size clothing that meets the needs of its customers. Their high-grade performance clothing is meant to be lived in for years, reducing the need to continually buy subpar pieces.
Zelie for She
According to Zelie for She, a black-woman-owned, size-inclusive brand, is an unapologetic, authentic look at fashion. Zelie for She is owned by Elann Zelie. Her struggle growing up to find beautiful garments that allowed her to express her individuality led to the creation of a brand that worked for all women of all shapes and sizes (via Forbes).
Zelie for She makes chic tops and bottoms in a variety of flattering cuts, feminine detailing, and bold prints. They also make comfortable sets in sizes 1X-3X. The garments are one-of-a-kind pieces made in limited runs. Each collection is inspired by a theme, such as friendship, women, travel, and mother nature. Embroidered babydoll dresses with ruffled detailing, oversized organza tops, and sleek, velvet leggings can all be found on the brand's website. Their recent Fall in Love collection features romantic maxi dresses in shades of dusty rose, amber, and marigold.